Press kit
Everything you need to write about Bocco. Questions or a promo code for testing: hello@bocco.app — you'll get the founder, not a PR firm.
Bocco is an AI calorie counter for iPhone. Point the camera at a meal and get calories, protein, carbs and fat in seconds. When the AI gets a plate wrong, you fix it in plain words — "that was 300 g, and it was fried" — and the numbers recalculate instead of just relabeling the dish.
Fast facts
| Launched | August 20, 2026, on the App Store (iPhone) |
| Pricing | Free week with full access, then $9.99/month or $39.99/year. Cancel in one tap in App Store settings. No countdown timers, no "discount wheels", no trial traps. |
| Languages | English, Italian, Russian (app) · English + Italian (App Store, bocco.app) |
| Team | One person — Artem Grebenkin designs, builds, and answers support. |
| Logging | Photo scan, plain-text description, nutrition-label scan, saved meals with one-tap re-log, custom foods & recipes. |
| Contact | hello@bocco.app |
The accuracy number — published, not claimed
Median calorie error: ~16% on Bocco's fixed evaluation set of 24 real meals with verified weights, 13 of 24 within ±20% of the true value. The model runs at temperature zero, so the same photo always returns the same numbers.
We believe Bocco is currently the only app in this category that publishes its own measured error rate instead of claiming "90%+ accuracy." The full methodology — how the evaluation set is built, what we tried that didn't beat the baseline, and why the misses skew the way they do — is in our accuracy write-up. Independent peer-reviewed research on photo-based calorie estimation is linked from the same article.
What's genuinely different
- Corrections recalculate. The category's top user complaint is corrections that rename the food but keep the wrong numbers. Bocco re-runs the math from your words.
- Honest by design. Real pricing up front, one-tap cancel, and none of the dark patterns this category is known for. AI reads the plate; deterministic nutrition formulas — never AI arithmetic — compute targets and totals.
- Built to be kept. Saved meals re-log in one tap; reminders auto-cancel once you've logged that meal. The product bet is that light-enough tracking beats precise-but-abandoned tracking.
Founder
Artem Grebenkin built Bocco solo in 2026 after quitting calorie tracking twice — "not because I stopped caring, but because logging by hand is too much work to sustain past week two." Longer story: bocco.app/about. Photo below is approved for editorial use.
Assets (approved for editorial use)
- App icon, 1024×1024 PNG
- Logo, horizontal, transparent PNG — the wordmark is always lowercase: bocco
- Screenshot: photo → calories & macros (1320×2868 PNG)
- Screenshot: the correction loop (1320×2868 PNG)
- Founder photo (Artem Grebenkin)
Need something else — Italian screenshots, raw device captures, a demo video, review access? One email away: hello@bocco.app.
Boilerplate
Bocco is an AI calorie counter for iPhone that turns a photo of a meal into calories and macros in seconds, with plain-language corrections that recalculate the numbers. Built and run by solo founder Artem Grebenkin, Bocco launched on the App Store in August 2026 and publishes its own measured accuracy. Free week, then $9.99/month or $39.99/year. bocco.app